History & Purpose

  • Waterfront Rescue Mission was founded in 1949, with the first Thrift Store opening in 1963 to support the work of the Mission.
  • Thrift Stores exist to provide funding for the Mission’s rescue and recovery programs to the Gulf Coast homeless and addicted including: food, shelterclothingspiritual counseling, education, and career development services to the 3,000+ individuals seeking help at the Mission each year.
  • Approximately 39% of the Mission’s annual operating budget is provided by the Thrift Stores.
  • 100% of net profits goes to fund the Mission’s ministry to the Gulf Coast homeless, addicted and poor.
  • The Mission provides nearly 219,000 meals and 87,000 nights of shelter every year.
  • The Mission currently operates 7 Thrift Stores in Pensacola, Gulf Breeze, Milton, Crestview, Ft. Walton, Mobile, Foley and 1 Online Store
  • The Mission provides services at 2 Gulf Coast campuses: Waterfront Rescue Mission (Pensacola, FL), Waterfront Rescue Mission of Mobile (Mobile, AL) along with Day Resources (lunch, mail services, laundry) in both locations. 
  • The Mission also provides Short-Term Programs such as Veterans Care Program and Lifebuilder Recovery Program.

Who We Are

The staff and volunteers at the Mission have learned, from 70+ years of hands-on experience, that the people seeking Mission services really aren’t all that different from the rest of us. They have families, responsibilities, hopes and dreams and are determined to do whatever is necessary to experience positive and lasting change in their lives. Together, we are making our community a better place work and live – one restored life at a time!